The future of single purpose mobile tourism apps

This is the fifth and final of the series called “Invasion of The Things: How to Prepare Your Tourist Location for the Coming Mobile Apocalypse,” where I cover:

  • How the things that make up your tourist location, like statues and historical buildings, can “talk” to modern mobile devices
  • Four technologies you can use today, and their pros and cons
  • One way overzealous marketers use technology to ruin your tourism brand
  • Where a seismic shift in how you interact with mobile tourists is coming from, and how Google is investing heavily to make it happen
  • Five things you need to do NOW to prepare for the invasion…of the Things by Brant Huddleston