This blog is a collection of the articles that interest me plus a few of my own. The general themes are the Internet of Things (IoT); artificial intelligence; the human experience of delivering digital products and services; and how what we build affects us individually and culturally. The posts are heavily influenced by what I am working on at a given time, either for my clients or just to satisfy my own curiosity.

That’s the blog, now a little about me.

fullsizerender-2At first, I intended to be an electronics engineer like my grandfather and my great uncle but somewhere around the age of 14 software seduced me. One thing led to another and I finally emerged from university in my late 20s, a fully fledged software engineer with an engineering degree, a science degree and an (almost) full passport.

This fortunate turn of events has led me to be ideally placed to contribute to some of the biggest technology innovations in the last 20 years. To work with and learn from some of the best talent from all over the world is both supremely rewarding and humbling. To indulged my passion for travel by working in England, Scotland, the USA, France, Germany, Canada, India, Pakistan, China, the Netherlands, Poland, Sweden and the UAE to name just some of the countries. And to share experiences with Irish, South African, Palestinian, Israeli, Nigerian, Spanish, Portuguese, Egyptian, Finnish, Korean, Russian, Brazilian, Japanese, Ugandan and Mexican colleagues, to name a few more of nationalities.

I have worked with ad agencies, aerospace companies, broadcasters, car manufacturers, furniture makers, gaming companies, governments, NGOs, sportswear brands and other organisations across the public, private and third sectors. Each one unique and each one adding to the passion and the frustration that drives me to be a better technologist, a better strategist and a better leader.

I design and code with great respect to craftsmanship and standards; and lead with a similar respect and humility because in the entirely ephemeral world of digital products and services, our individual professional standards are the only real constants we have.

I have two wonderful children, twins Stanley and Rose and a wonderful wife, Julia. We live in the Netherlands and when I’m not working with my clients. I can be found either working from our home in the Oud West district of Amsterdam or one of the many laptop friendly bars and cafes in the south and west of the city.


The name “technically pink” – in case you are wondering – refers to an afternoon of scientific pedantry and beer from the days of the early, mass market, colour inkjet printers. Disbelieving that the colour described as red on the test page I was holding was actually red but also being mildly colourblind, I asked the opinion of colleague. A friendly debate ensued and so, having access to a suitably equipped laboratory, a challenge was issued and we set about scientifically establishing the colour. The result being the emphatic pronouncement: “Oh bollocks! It’s technically pink!”. Curiosity satisfied, we headed for early doors at our favourite pub.